Mobile TV in Top Ten of mobile services

In a report published by Analysis, the global advisers on telecoms, IT and media, Mobile TV shows up in the Top ten most used non voice services on mobile phones. This new report identifies the top ten services from a large number of non-voice services worldwide, and provides detailed case studies and analysis of these leading services to help others replicate their success. The report provides unique guidance to mobile operators (as well as MVNOs and third party service providers) on the best opportunities to increase their non-voice service revenues.

1. Vodafone’s Casa FASTWEB DSL service (Italy)

2. O2’s SMS service (UK)

3. 3’s 3G mobile TV and video streaming service (UK)

4. T-Mobile’s BlackBerry email and instant messaging service (USA)

5. Sprint Nextel’s CDMA2000 EV-DO Revision A mobile broadband service (USA)

6. 3’s DVB-H mobile TV broadcasting service (Italy)

7. KDDI au’s EZ Chaku-uta Full music downloading service (Japan)

8. SK Telecom’s Cyworld Mobile community portal service (South Korea)

9. NTT DoCoMo’s DCMX mobile credit service (Japan)

10. Vodafone’s MiniCall ‘voice SMS’ service (Egypt)

“Mobile TV services are a key element of the 3G service mix that has enabled 3 UK to claim non-voice ARPU of more than USD25 per month, which is currently the highest in the world”

, says Dr Mark Heath, co-author of the report.

“In Italy, mobile TV subscribers of 3’s DVB-H service generate 60% higher ARPU than its other mobile customers. While some mobile TV services, such as Virgin Mobile’s DAB-IP service in the UK, are making slow progress, 3 shows that it is possible to make a short-term success of mobile TV.”